Sri Lanka is considered fast in adopting to cultural differences coming from foreign countries. One of the biggest factors is of course media, including television. At some points, it influences lifestyle adopted by Sri Lankans in general. One of the most noticeable lifestyle is watching teledrama. Today, Sri Lankan teledrama is varied in story line and genre. Teledrama in Sri Lanka has various purpose as well. They are to entertain, educate, and advertise. Of course, the biggest purpose is entertainment. However, it doesn’t mean that Sri Lankan teledrama has no educational value to gain.
Sri Lankan teledrama to entertain
It cannot be denied that one of the reasons people watching drama is for entertainment at http://220.127.116.11. They want to be free for a while from stressful work or unresolved problems. By watching dramas, you will automatically focus on the story instead of on your own life. It can give you temporary distraction of stress. By watching drama, you can express your emotion by crying over dramatic scenes, laughing over funny scenes, or angry at frustrating scenes. Therefore, most television drama aims to entertain the viewers.
Sri Lankan teledrama to educate
There’s also some dramas in Sri Lanka purposely made to educate. There’s also various type of educational values wanted to be delivered to audiences. For example, a teledrama that aims to educate about certain culture. It can change the way the audience perceive some values in life. Somehow, it can also change their lifestyle. It is actually hard to find a teledrama that has positive impacts to the audiences. Most of mentality changes happened to viewers are negative. Therefore, choosing the right teledrama for educational purpose is quite challenging. Besides, educational television drama is not for everyone sometimes. There’s some aspects that cannot be received by certain audiences due to more sensitive topics for example.
Sri Lankan teledrama to advertise
It is not uncommon for a teledrama to be used as advertisement. Every teledrama has time slot. It can be 20 to 30 minutes per telecast. There is always time for ads to appear between episodes. Teledrama is one of the most viewed television programs. Thus, it is an effective and efficient way to advertise certain products. This is even better when a teledrama receive high ratings. The higher the ratings, the merrier the ads. Ads between teledramas’ time slot is important for the industry although it is one of the most unwanted things from viewers’ point of view.